BuilderTV Develops a Real Estate Signage Network With firmCHANNEL™ Technology
FOR IMMEDIATE RELEASE
Date: 10/07 - Posted: 10/10/07
WINDSOR, ON – October 10th , 2007- firmCHANNEL™ and BuilderTV have agreed in principle to roll out a network of digital media players which will directly serve the real estate industry. This announcement speaks to the rapid expansion of digital signage throughout North America. Builder Television, a Texas based real estate development company leverages the modern technology in the sales process during open house events and other common real estate functions. The strength of the application is that it guides the consumers through a virtual tour while they are physically touring the home. The content provides abundant information about the home and location in an attractive and persuasive manner without inducing the added pressure potential buyers experience with person to person conversation.
The Builder Television community sales staff comments on their experience with the system by adding that “The TV’s aid in the sales process by slowing down the prospect and encouraging them to ask questions they otherwise may not have known to ask. Having the signs centrally managed has allowed me to spend more time closing the sale”.
The Builder Television system is made effective by firmCHANNEL™ technology. firmCHANNEL™ is the proprietary hardware and software digital signage solution developed by eliquidMEDIA International Inc. of Windsor, Ontario, Canada. firmCHANNEL’s simplified user interface allows agents to build and edit media in real-time without any training or outside technical support. The system leverages the existing TV’s and displays that are already in place within the home to broadcast the desired content in a cost effective manner.
Aaron Dolton, President of Builder TV notes “As a marketer in an industry known for it’s slow adoption of technology, I was drawn to the simplicity of the firmCHANNEL solution. firmCHANNEL’s hardware appliances are plug-and-play friendly, and their online interface is simple, yet very powerful. The best products are often born out of the needs of your existing customers. firmCHANNEL truly listens to it’s clientele, as I have seen several of my suggestions implemented into product releases. This dedication to true customer support will propel them to the top of their industry.”
Builder Television is currently being implemented in Texas with aspirations to grow the franchise throughout the nation. Visit www.BuilderTelevision.com for more information.
About firmCHANNEL
eliquidMEDIA International is a developer of innovative web-based tools and equipment for the digital signage industry. In business since 1996, the Windsor Ontario based company
has provided new-media solutions to customers worldwide. With employees based in Canada, U.S.A, and Italy, the company supports a growing network of independent distributors and
re-sellers who are licensed to sell their products. Visit: www.eliquid.com or www.firmchannel.com.
About Builder Television
Builder Television Co. is a full service Digital Signage System distribution company specializing in digital advertising networks for the real estate industry. Through the use
of advanced digital signage technology, Builder Television provides sales and informational support to the real estate sales process. For more information, visit www.BuilderTelevison.com.
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