Digital signage platform for resellers and integrators
Sell Digital Signage Without Building a Technical Team
firmCHANNEL partners own the client and the revenue. We handle the platform, hardware, installation, configuration and support, and our team helps you close the sale.
- SOC 2 Type IIAudited with no exceptions noted
- Frost & Sullivan2024 North American Innovation Excellence Award
- In market since 2005Tens of thousands of commercial displays
- Confidential partnershipsWe never list our resellers publicly
Who we partner with
Add digital signage to the services you already sell
Our partners come from different trades. What they share is a client base that needs screens, and no appetite for running a signage operation themselves.
System Integrators
Bundle signage into larger technology projects without adding a signage department.
AV Design Firms
Specify the screens and the software in your designs, and hand the deployment to us.
Marketing Agencies
Turn content work into recurring screen networks you manage for your clients.
Network Operators
Run multi-site and advertising networks on infrastructure built to scale.
IT and Managed Service Providers
Add managed signage to the services you already monitor and support.
Automation Companies
Display real-time data, KPIs, and alerts for industrial and facility clients.
You sell. We handle everything else.
Every deployment runs through our team from the first quote to ongoing support, so you need no technical staff of your own.
Your side
The client and the revenue
- The client relationshipYou stay the face of the project. We never contact your clients directly.
- Your pricingPreferred partner pricing on hardware, software and services. You set the margin.
- Recurring incomeAnnual platform subscriptions renew with every client you add.
Our side
The full deployment lifecycle
01
Presales support
Demos, technical answers, quotes and ROI support while you work the deal.
02
Hardware sourcing
We source the displays, players and mounts each project needs, at partner pricing.
03
Configuration and staging
Players are set up, loaded with content and tested before anything ships.
04
Delivery
Equipment arrives at each site ready to install, tracked from our warehouse to the door.
05
Installation
Our crews install and commission every screen, in Canada, the US, the UK, Europe and South America.
06
Ongoing support
Phone and web support from 9 AM to 9 PM EST.
The partner program
How the program works
From your first deal to your largest rollout, we work it with you.
Apply
Tell us about your business and the clients you serve. We’ll confirm your fit for the program.
What we do for you
- Client portal access
- Exclusive partner pricing
Onboard
Get access to partner tools, training, pricing and marketing resources to help you get started.
What we do for you
- Sales team training
- Prospecting sessions
Sell
Bring digital signage solutions to your clients with our demos, technical expertise and presales support behind you.
What we do for you
- Joint client meetings
- Quotes and proposals
- ROI statements
We deploy, you bill
We handle delivery, installation and ongoing support. You maintain the client relationship and recurring revenue.
What we do for you
- Large rollouts
Grow with firmChannel
Turn projects into long-term partnerships.
Offer clients an ongoing digital signage solution, supported by enterprise-grade capabilities and a reseller-focused program.
Become a partner- Enterprise securitySecurity-conscious software for demanding environments.
- Scalable deploymentsManage one display or distributed networks.
- Partner enablementTraining and tools to support growth.
- Global reachSupport for a wide range of markets.
Digital Signage Hardware
Sourced, configured and installed by our team.
Digital SignageMedia Players
Commercial players tested to run firmCHANNEL around the clock. Pick Windows, Android, Linux, Raspberry Pi, BrightSign or a screen’s built-in system for each project.
CommercialDigital Displays
Panels rated for all-day operation, from bright storefront screens to everyday menus and lobby messaging, sized for each client site.
LED and LCDVideo Walls
Large-format walls for lobbies, control rooms and retail floors, in DirectView LED, LCD and mosaic layouts designed around the space.
InteractiveKiosks
Touch kiosks for wayfinding, check-in and self-service, in indoor and outdoor models built for public use.
DigitalMenu Boards
Menus your client can change in minutes, with prices, daypart schedules and promotions run from the same platform as every other screen.
CommercialTouch Tablets
10, 15 and 22 inch tablets for room booking, ordering and counter-top engagement, made to be handled all day.
Double-SidedWindow Displays
One unit, two audiences: separate content for people passing outside and for shoppers already in the store.
DigitalShelf Displays
Slim screens along the shelf edge that put prices and promotions where the buying decision is made.
Digital Signage Software
The CMS your clients run day to day.
firmChannelV9 and Channel AI
firmChannel V9 gives resellers smarter tools to manage customer networks, streamline deployments, and deliver powerful digital signage experiences at scale.
Content andPlaylist Management
Build content once, then schedule it by location, time and screen group, so every site shows the right message without manual changes.
Reporting andProof of Play
Playback logs and network reports your clients can hand to advertisers, auditors and management.
Player Management andMonitoring
See every player’s status on one screen, get an alert when a display goes quiet, and fix most issues remotely before the client notices.
Security andUser Access
Role-based permissions, encrypted connections and a SOC 2 Type II audited platform, so each client team sees only what it should.
InteractiveWayfinding
Routes across floors and buildings in 16 languages, built to WCAG 2.2 AA and managed alongside the rest of the network.
DigitalDirectories
Tenant lists, room schedules and building notices kept current from one shared list.
EmergencyAlerts
Push an urgent message to every screen, or one location, in seconds, and return to regular content when the situation clears.
LiveVideo Chat
Put a real person on screen: kiosks and displays connect visitors with staff face to face, wherever the staff are.
Social, News andData Feeds
Live news, weather, social posts and custom RSS feeds keep screens fresh without anyone writing new content.
ProgrammaticAdvertising
Open screen time to programmatic ad buyers and turn a client’s network into a source of revenue.
Certified media players
Certified on the media players your clients already use
No single-vendor lock-in. Quote the hardware that fits each project, or let us source and supply it.
Samsung TizenPlayer details
LG webOSPlayer details
BrightSignPlayer details
AndroidPlayer details
WindowsPlayer details
LinuxPlayer details
Raspberry PiPlayer details
Amazon Fire TV StickPlayer details
Markets
Signage opportunities in the industries your clients are in
Each industry page covers the use cases, hardware and apps that sell in that vertical.
LibrariesEvent listings and patron notices at the desk.
EducationCampus networks, emergency alerts and touch kiosks.
RetailPromotional screens, window displays and interactive kiosks.
Corporate CommunicationsLobby screens, dashboards and employee messaging.
HealthcareWaiting room updates, wayfinding and staff messaging.
AutomotiveShowroom inventory, service bay updates and offers.
Food and BeverageMenu boards, drive-thru screens and daypart promotions.
Banking and FinanceRate boards, branch queuing and product promotions.
GovernmentPublic notices, service counters and emergency messaging.
HospitalityGuest information, event schedules and lobby welcome screens.
Global coverage
Installed and supported across four continents
Our installation and support network covers your clients wherever they operate, so you can take on multi-country rollouts without local crews of your own.
- Canada and the US
- United Kingdom
- Europe
- South America
Recognised by Frost & SullivanfirmCHANNEL received the 2024 North American Digital Signage Innovation Excellence Award. The full report is in our white papers.Read the Frost & Sullivan report 
Learning resources
Getting your team up to speed on digital signage
Partner questions
Do I need technical staff to resell firmCHANNEL?
No. We handle hardware sourcing, configuration, delivery, installation and ongoing support. Your team sells and looks after the client relationship.
Will you contact my clients directly?
No. You stay the face of every project, and we never contact your clients directly.
Is my partnership kept confidential?
Yes. We never list our resellers publicly.
Where do you install?
Across Canada, the US, the UK, Europe and South America, through our own installation and support network.
How does billing work?
You buy hardware, software and services at preferred partner pricing, set your own margin and bill your client. Annual platform subscriptions renew with every client you add.
Which media players are supported?
Samsung Tizen, LG webOS, BrightSign, Android, Windows, Linux, Raspberry Pi and Amazon Fire TV Stick, among others. Our media players page lists them all.